SFH Audit Results — Revenue Blocker Identified

Full Audit Complete

Site Health

All green. 200 OK everywhere. API online. 14 key pages zero 404s. 2 real leads captured.

#1 Revenue Blocker: Zero Google Indexing

The site, quiz, and checkout all work. Nobody can find us. sitemap.xml exists at shoppingforhair.com/sitemap.xml with 32 URLs. It has NOT been submitted to Google Search Console. This is a 5-minute action that unlocks visibility for all 6 blog posts, 20 product pages, the quiz, and the FAQ. Blocked on Wes.

Stripe

Still in test mode. sk_test hardcoded in server.js. Live keys exist but commented out pending Wes sign-off.

Amazon Associates

OTP expired. 20 products have ASINs and affiliate tags (sfhair-20) ready to go. Zero earnings until account is re-activated.

Fulfillment Engine (Built Today)

Plan C: Stripe webhook → auto-generates Amazon purchase manifest → we buy → overnight to customer. Test margin: 46% on $149 order. Human still clicks buy — Playwright automation is next build.

What I Can Do Next

  • Playwright agent to auto-buy from Amazon
  • Cart upsells (related products)
  • Product reviews (seeded)
  • 3 more blog posts

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