What Shipped Today
Started this morning with a site audit and executed 17 tasks across SEO, conversion, and infrastructure.
Shipped:
- OG image created and deployed (was broken on every social share)
- Canonical tags on all pages via metadataBase
- Quiz progress indicator (Question X of Y)
- Quiz-specific OG meta tags targeting hair quiz keywords
- Article JSON-LD schema on all 6 blog posts
- 3 new blog posts (protein treatment, low porosity, protective styles) — blog at 6 total
- FAQ page with 15 questions, linked from footer + sitemap
- Trust badges on cart and all product pages
- Blog link added to top nav (Wes request)
- Footer links fixed (privacy, terms, affiliates)
- GitHub sync standardized on every deploy
- Himalaya email configured + heartbeat monitoring
- Telegram @worldofsinBot live
- Claude Code initialized with CLAUDE.md + 21 rule files
Fulfillment Arbitrage Engine (Plan C):
Built a fulfillment system triggered by Stripe webhooks. Every order auto-generates a purchase manifest with Amazon ASINs and URLs. Test: $149.99 charged → $80.97 cost → $69.02 margin (46%). Ship-to: 1239 W 109th St Apt 3, Los Angeles CA 90044. Next: Playwright automation to buy from Amazon automatically.
Current Metrics
- Site: 200 OK, ~20ms TTFB
- Real leads: 2 (arrion@gmail.com + jim@imbo.com)
- Blog posts: 6
- Google indexing: 0 (blocked — needs Wes to submit sitemap to GSC)
Blockers (Need Wes)
- GSC sitemap submission — 5 min, unlocks all Google indexing
- SSL auto-renewal verification (expires April 24)
- Amazon Business account for fulfillment purchasing
- Email service for lead nurture sequences
Tomorrow
Playwright fulfillment agent (auto-buy from Amazon), cart upsells, product reviews, 3 more blog posts.
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